Hi, I'm Onofrio [Ono]

An Interaction Designer with over a decade of experience in UX and Design, specializing in leading and mentoring design teams, conducting user research, prototyping, and crafting intuitive user interfaces.

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PROJECTS

Here you’ll discover a collection of projects I’ve worked on over the past few years, showcasing my journey and growth in design.

Automotive Projects

My years at Audi AG

User Interfaces

Apps, Webapps and co

Coaching

Sharing experiences with others

Design Systems

Staying up to date with design & code

About me

I’m a passionate Interaction Designer focused on creating innovative products and services that balance human needs and business goals. Currently, as UX Lead at Instagrid GmbH, I drive company-wide user experience, leading projects like the Instagrid App redesign, our online presence, and the company rebrand. Previously at Bosch, I coached startups through the Accelerator Program, piloting fast, cost-effective processes to explore and test business ideas. Inspired by the startup world, I’ve founded my own company to support startups as a design thinking and strategy coach.

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Topics I like to talk about

If you're curious about what’s on my mind beyond design topics, here’s a brief glimpse into other ideas and interests I’ve been exploring.

I dedicate a significant amount of time to cooking, whether it’s crafting meals for my family and friends or simply enjoying the process for myself. After spending countless hours perfecting Italian dishes, including my personal quest to create the ideal sourdough pizza, I’ve recently begun exploring other culinary traditions. Japanese and Peruvian cuisines have always captivated me, and I’ve come to discover the fascinating ways in which these two seemingly distinct cultures intersect, particularly through Nikkei cuisine—a beautiful fusion of Japanese and Peruvian flavors.

As a child, I often struggled with reading large, dense books. I had the impression that all stories were rooted in the past—tales of ancient civilizations like the Greeks and Romans, or accounts of monumental wars. Then, at some point in my life, I stumbled upon the world of fantasy and science fiction—a realm where the impossible felt within reach and imagination knew no bounds. These stories didn’t dwell solely on the past but instead dared to envision bold and thought-provoking futures. This discovery deeply resonated with me, captivating my curiosity and inspiring me to adopt a forward-thinking mindset that continues to shape how I view the world today.

Family has always been at the heart of who I am. Growing up in a large Italian family, with roots in Sicily, I learned the value of close-knit bonds, even when distance separated us. Now, as I’ve built a family of my own, I am deeply committed to being the best father to my children and the best husband to my wife. I make it a priority to dedicate as much of my free time as possible to creating meaningful moments with them. Whether it’s going on bike rides, exploring bouldering challenges, or camping under the stars, these shared experiences bring me immense joy and allow us to grow closer as a family.