Speak to me

Hi, I'm Ono


A UX Lead
with over a decade of experience in UX and Design, specializing in leading and mentoring design teams, conducting user research, prototyping, and crafting intuitive user interfaces.

Speak to me

Projects

Here you’ll discover a selection of projects that showcase my journey and growth in the dynamic world of design.

Instagrid APP

Supervision of the rebrand of the Instagrid APP

design management workshops design quality

Design Systems

Setting up the Instagrid Design System

components design CICD workflows brand

Smartglasses

Concept creation with the lightguide technology

augmented reality prototyping sacrificial concepts

MeasureOn

Mobile App and Webapp for craftsmen

concept diary study improved star-rating

E-Bike Remote

User tests and concept optimization for E-Bike Remote

user tests prototyping screendesign

Car Infotainment

Rear-seat system for Audi and the new touchscreen concept

embedded system design user interface design language

About me

I’m a passionate Interaction Designer. I consistently aim to create innovative and intuitive products and services that balance human needs and business goals. Currently, as UX Lead at Instagrid GmbH, I am in charge of our company-wide user experience, leading projects such as the Instagrid App redesign, our online presence, and company rebranding. During my time at Bosch, I coached startups through the Accelerator Program, piloting fast, cost-effective processes to explore and test business ideas. Inspired by my experiences working with fast-paced and innovation-oriented startups, I founded my own company to support these organizations as a design thinking and strategy coach.

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How I lead teams to success

I lead

...by serving the team, not controlling it. I trust people to do their best work without micromanagement, creating space for autonomy and growth.

I believe

...in evidence-based design—nothing in digital products is permanent. Design should evolve with real data and user needs.

My style

...is a balance of structure and improvisation—clear direction with the flexibility to adapt. The goal? Bring out the best in every individual and let great work happen.

What people I work with say about me

"Onofrio is truly one of a kind. As the UX Lead at Instagrid, he drives positive impact at both the project and team levels. His deep understanding of tools and their efficient use makes him a multiplier of what’s possible. Onofrio always asks the right questions and ensures tasks and projects are done right from the start. He has a remarkable ability to the full project journey, knowing exactly when to delegate and when to tackle tasks directly. Onofrio’s skill in juggling multiple topics simultaneously has significantly boosted our team’s performance and outcomes. More than just a colleague, he is a crucial pillar of our strong team and a key contributor to our success. I’m grateful for everything I’ve learned from him, both as a designer and as a person."

Felix Fuchs

Head of Design
Instagrid GmbH

"We were fortunate to have Ono as a mentor for one of our Product Designers here at Flip. Not only did Ono help him identify key areas for growth and improve his approach to work, but he also sparked positive changes in the team's overall visibility and communication. with Ono were always engaging and inspiring, offering invaluable insights from his wealth of experience. It was truly a pleasure to learn from him!"

Giacomo Kenner

Co-Founder I Product I UX I Partnerships
Flip

"I had the pleasure of working with Ono while he led UX for the MeasureOn app. His expertise in UX/UI design, creativity, and innovative thinking greatly benefited the team and projects. I often appreciated when he would bring new processes and methodologies to the team. I learned a lot from Ono and hope that our paths will cross again!""

William Schwarzkopf

Senior Product Manager
Bosch

Topics I like to talk about

If you're curious about what’s on my mind beyond design topics, here’s a brief glimpse into other ideas and interests I’ve been exploring.

I dedicate a significant amount of time to cooking, whether it’s crafting meals for my family and friends or simply enjoying the process for myself. After spending countless hours perfecting Italian dishes, including my personal quest to create the ideal sourdough pizza, I’ve recently begun exploring other culinary traditions. Japanese and Peruvian cuisines have always captivated me, and I’ve come to discover the fascinating ways in which these two seemingly distinct cultures intersect, particularly through Nikkei cuisine—a beautiful fusion of Japanese and Peruvian flavors.

As a child, I often struggled with reading large, dense books. I had the impression that all stories were rooted in the past—tales of ancient civilizations like the Greeks and Romans, or accounts of monumental wars. Then, at some point in my life, I stumbled upon the world of fantasy and science fiction—a realm where the impossible felt within reach and imagination knew no bounds. These stories didn’t dwell solely on the past but instead dared to envision bold and thought-provoking futures. This discovery deeply resonated with me, captivating my curiosity and inspiring me to adopt a forward-thinking mindset that continues to shape how I view the world today.

Family has always been at the heart of who I am. Growing up in a large Italian family, with roots in Sicily, I learned the value of close-knit bonds, even when distance separated us. Now, as I’ve built a family of my own, I am deeply committed to being the best father to my children and the best husband to my wife. I make it a priority to dedicate as much of my free time as possible to creating meaningful moments with them. Whether it’s going on bike rides, exploring bouldering challenges, or camping under the stars, these shared experiences bring me immense joy and allow us to grow closer as a family.

Coaching has been a key part of my role since I joined the Bosch Central UX department in 2017, starting as a Design Thinking Coach. My primary responsibility was to train and empower hundreds of coworkers across the Bosch organization. While my initial focus was on design thinking, I also collaborated with the Bosch Business Innovation Team, gaining valuable insights into approaching projects from a business perspective. I found it particularly rewarding to blend methods from both disciplines, creating a holistic coaching experience that delivered the best value to my coachees.